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LeapFrog bolsters UK marketing team - ToyNews

LeapFrog bolsters UK marketing team

Emily Brown and Gail Fisher join the firm's marketing team, while Gemma Lewington is promoted to retail marketing manager.
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LeapFrog has welcomed two new members to its UK marketing team as the firm continues to build in both the UK and international markets.

Emily Brown has joined as product manager UK, EMEA and Australasia, while Gail Fisher has been appointed as content and licensing manager UK, EMEA and Australasia.

Meanwhile, Gemma Lewington has been promoted to retail marketing manager UK, EMEA and Australasia.

In her new role, Brown will oversee product development and marketing for LeapFrog’s award-winning learning toy and reading categories, including TV, online and PR.

She will be involved in a three year plan to help continue the brand’s success and further strengthen its product portfolio – which includes the launch of new toy lines.

Joining from Fox’s Biscuits, Brown will also oversee the LeapReader brand.

Meanwhile, Fisher arrives at the firm from Prima Toys Disney Interactive Studios division, to manage Leapfrog’s licensing partnerships to deliver interactive and educational content across LeapFrog’s product portfolio.

She will oversee the marketing for LeapFrog’s educational content while working with the firm’s in-house team of experts to keep the learning library up to date.

Finally, Lewington has been promoted to oversee all retail communication from in-store to online. She will now be responsible for developing consumer experience across all product categories, including demonstration units, catalogue content and brand pages on retail websites for UK and international markets.

International marketing director, Sally Plumridge, said: ““Following 2013’s milestone launches of LeapPad Ultra and LeapReader, our success has enabled us to further invest in our UK and international marketing strategy.

“2014 is a crucial time for us to continue to innovate and with our stellar team behind us, we’re confident that we’ll not only continue to deliver award-winning products and expand our market share growth, but we will also reinvigorate the toy industry on an entirely new level.”

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