LeapFrog bolsters UK marketing team

Emily Brown and Gail Fisher join the firm's marketing team, while Gemma Lewington is promoted to retail marketing manager.
Author:
Publish date:
Social count:
0
Leapfrog.png

LeapFrog has welcomed two new members to its UK marketing team as the firm continues to build in both the UK and international markets.

Emily Brown has joined as product manager UK, EMEA and Australasia, while Gail Fisher has been appointed as content and licensing manager UK, EMEA and Australasia.

Meanwhile, Gemma Lewington has been promoted to retail marketing manager UK, EMEA and Australasia.

In her new role, Brown will oversee product development and marketing for LeapFrog’s award-winning learning toy and reading categories, including TV, online and PR.

She will be involved in a three year plan to help continue the brand’s success and further strengthen its product portfolio – which includes the launch of new toy lines.

Joining from Fox’s Biscuits, Brown will also oversee the LeapReader brand.

Meanwhile, Fisher arrives at the firm from Prima Toys Disney Interactive Studios division, to manage Leapfrog’s licensing partnerships to deliver interactive and educational content across LeapFrog’s product portfolio.

She will oversee the marketing for LeapFrog’s educational content while working with the firm’s in-house team of experts to keep the learning library up to date.

Finally, Lewington has been promoted to oversee all retail communication from in-store to online. She will now be responsible for developing consumer experience across all product categories, including demonstration units, catalogue content and brand pages on retail websites for UK and international markets.

International marketing director, Sally Plumridge, said: ““Following 2013’s milestone launches of LeapPad Ultra and LeapReader, our success has enabled us to further invest in our UK and international marketing strategy.

“2014 is a crucial time for us to continue to innovate and with our stellar team behind us, we’re confident that we’ll not only continue to deliver award-winning products and expand our market share growth, but we will also reinvigorate the toy industry on an entirely new level.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.