LeapFrog adds Disney's Planes: Fire and Rescue to LeapReader portfolio

The interactive book offers kids aged five to eight the chance to improve their vocabulary, play memory games and more.
Publish date:
Social count:

LeapFrog has added Disney’s Planes: Fire and Rescue to its popular LeapReader Read on Your Own series.

The interactive book offers kids aged five to eight the chance to improve their vocabulary, play memory games and more.

Designed to encourage children to read on their own, the book aims to engage with interactive features such as patrolling the park to help explore and build advanced vocabulary with words like ‘hover’ and ‘parachute’.

Readers can also put their mathematical skills to the test with number recognition, number matching and addition and subtraction to stop wildfires spreading across the park.

Furthermore, the game aims to test geometry skills by exploring the concepts of gravity in order to save planes in distress in the midst of an air show.

The new addition to the LeapReader series sits alongside other Disney titles, including Doc McStuffins and Monsters University and coincides with the launch of the Disney movie.

Sally Plumridge, international marketing director at LeapFrog, said: “Disney's Planes: Fire and Rescue is an exciting addition to the LeapReader range, expanding upon LeapFrog’s existing partnership with Disney.

“We are thrilled to be launching this new title alongside the hotly aniticipated second film, which is sure to be a hit with children and parents alike this summer.”

Disney’s Planes: Fire and Rescue interactive storybook is compatible with LeapReader and Tag with a retail price of £12.99.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.