LeapFrog achieves more growth ahead of LeapPad2 launch - ToyNews

LeapFrog achieves more growth ahead of LeapPad2 launch

According to July NPD figures, LeapFrog is the fastest growing top 15 toy maker.
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LeapFrog is the fastest growing top 15 toy manufacturer, with overall point of sale growth up 60 per cent year-on-year to date (July 2012), according to the lastest figures from the NPD.

In the pre-school category LeapFrog has now become the number two manufacturer, recording a point of sale growth of 94 per cent (July 2012). £1 in every £4 is now spent on LeapPad hardware and software in pre-school, helping to secure the brand’s position as the number one manufacturer in this category.

In software, LeapFrog boasts a market share of 51 percent (July 2012). LeapFrog software offers a good margin for retail partners, with twice the return (value) delivered per SKU compared to other competitors in the pre-school electronic learning category.

Chris Spalding, managing director and senior vice president EMEA and Asia at LeapFrog comments: “We have continued our great start to the year and are building fantastic momentum into the build up to Christmas.

“We are outperforming the UK market and leading the preschool category due to our unrivalled ability to combine education and entertainment. LeapPad2 sales in particular are extremely encouraging, with triple the units sold in comparison to the same time last year. These factors ensure that retailers are fast seeing the benefits of listing more LeapFrog SKU’s.”

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