Lalaloopsy stars in web series

The new series based on the MGA dolls will premiere exclusively on YouTube.
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Following strong sales and outstanding reviews for the second year running, the web series is designed to encourage children's imagination and creativity.

Each of the five webisodes follows the adventures of a group of Lalaloopsy characters as they learn life lessons about friendship, kindness, diversity and individuality.

The recent release of the first Lalaloopsy webisode, 'Jewel Sparkles' Unbirthday Party' received more than 400,000 YouTube views. The second episode, 'Mittens Fluff 'N' Stuff Wants a Snow Day' is now available at www.YouTube.com/Lalaloopsy.

Fans will be updated about future webisodes via the Lalaloopsy Facebook page - www.facebook.com/lalaloopsy.

In addition to the new Lalaloopsy webisodes, MGA Entertainment is currently in full production of the first Lalaloopsy feature length movie. The made-for-DVD feature will be released in March 2012.

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