Lady Gaga gives Harumika the seal of approval - ToyNews

Lady Gaga gives Harumika the seal of approval

Singer came face to face with Bandai's re-creations of her iconic outfits on the Graham Norton Show.
Author:
Publish date:
1064_mypictr_300x300(1).jpg

Bandai recreated a number of Lady Gaga's infamous outfits on the Harumika mannequins at Toy Fair earlier this year.

The replicas were presented to the singer by Graham Norton, who held the toys up to the camera remarking on their likeness to her real life outfits.

The designer of the mini outfits, London College of Fashion graduate, Anna Chong was in the audience and was thrilled at the reception of her creations and was invited onto the stage by Lady Gaga so she could thank her in person.

Since Toy Fair, the Gaga effect has kicked in at Bandai, with sales of Harumika rising 450 per cent in the first quarter against the same period last year (NPD).

Fans are flocking to re-create the looks and there is a tutorial YouTube video showing how to make Gaga’s meat dress for Harumika, which has received over 38,000 hits to date. To view the tutorial, click here.

To watch the Graham Norton show featuring Lady Gaga and Harumika click here.

Vicki Elmer, girls’ product manager for Bandai, commented: “Lady Gaga, with her outlandish and unique outfits was chosen in January as a fashion inspiration to showcase how it is possible to create any outfit imaginable with Harumika.

"To now see Lady Gaga herself with the Harumika designs and her response to them is fantastic and we look forward to seeing the product go from strength to strength throughout the year.”

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.