K’NEX has earned a spot in the Made for Mums Toy Awards shortlist, with its Thrill Rides Web Weaver Roller Coaster being entered into the consturction toy category.
Back in January, the set was also named as one of Toy Fair’s Best New Construction Toys.
From September to Christmas the firm will also support the toy with a PR and marketing programme, with a new TV ad, Web Weaver themed game on the K’NEX microsite, PopJam content and social media activity.
New for this year, the K’NEX Thrill Rides Web Weaver Roller Coaster will boast 439 pieces to build a roller coaster, which can stand at 2.5 feet tall.
Winners for 2017’s awards will be unveiled in October.