K'Nex reveals UK office plans

UK arm of construction specialist to open in January 2014; Tomy will continue to distribute line until end of 2013.
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K'Nex Brands has revealed this morning it is to open a dedicated office in the UK next year.

The London-based arm will officially open its doors on January 1st, 2014.

Tomy, the current distributor of K'Nex in the UK, will continue to handle the brand through to the end of 2013.

"Over the past several years, K'Nex has grown by leaps and bounds in the United States," said Michael Araten, president and CEO of K'Nex Brands. "In addition to popular core K'Nex products, we have introduced many successful licences that are popular worldwide.

"As we monitored activity in our international markets, I became increasingly confident that the success measures instituted by our outstanding US sales and marketing team could encourage growth in other countries, too.

"We are excited to open our doors, work hand in hand with consumers and retailers in the UK, and continue the growth of K'Nex Brands."

2014 marks the 20th anniversary of the brand in the UK market. Celebrations will include various contests and promotions which will be officially announced at London Toy Fair 2014.

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