"Kids will always play with action figures"

Andrew Welch from Bandai says 2012 is a particularly busy year for boys' action brands.
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Kids will always play with action figures and take them anywhere with them, says Bandai. 

"This year is a particularly busy year for boys action brands too, with the release of strong brand refreshes plus new ones trying to break through into the market," said Bandai's Andrew Welch.

"When it comes to the figure, consumers expect a good level of detail. Action figures that include accessories, as well as additional and innovative features, also appeal to the consumer. Strong TV programming and film content with channel support establish the demand, and this, coupled with breadth of price points among your figure ranges, gives you wide appeal to the consumer.”

Read our full analysis and sector guide on action figures.

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