Korean telecommunications company SK Telecom has unveiled a new kids' learning robot.
Atti was showcased at Mobile World Congress 2013 in Barcelona this week.
Atti is expected to enter global markets in the first half of 2013. It's a "cute, friendly-looking robot designed to make learning more fun and interesting for children by utilising cutting-edge ICT".
SK Telecom worked with the Utah State University to develop learning content. It's now in talks with companies to bring Atti to markets across the world.
Atti uses a smartphone as its brain and is designed to target pre-school children. It features a knowledge and voice database to let kids interact with the robot.
Atti also has a magic wand, embedded with motion recognition sensors, to "cook" and play rhythm action and board games.
The research team at the Department of Instructional Technology and Learning Sciences at Utah State University said: "For pre-schoolers, play is an essential part of learning. Supported by systematic education contents and curriculum, educational robots will greatly enhance learning effects for children."
SK Telecom will forge partnerships with Dongbu Robot, Samsung Publishing and Book21, and plans to team up with other companies.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.