Children and bloggers were invited to Hamleys over the weekend to enjoy a spot of tea with Vivid’s My Friend Cayla.
Attendees were given the chance to see the Wi-Fi interactive doll in action, get their hands on the doll at the event that took place in the store’s party room.
Cayla branded cupcakes and Cayla milkshakes were on offer as fans embarked on a specially themed treasure hunt around the Regent Street store.
Kids were also invited to engage with a special Ask Cayla version of pass the parcel and Cayla themed colouring activities.
‘The event aimed to showcase Cayla to influential bloggers and thir children and allow them the opportunity to interact with Cayla as well as trying out the many features held within the Cayla app,’ read a statement from Vivid.