'KGOY is over' says Mattel boss, Eckert

Bob Eckert has reflected on his first ten years in toys and says KGOY phenomenon is over.
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In a recent interview with the LA Times, Mattel's CEO revealed his optimism about the future of toy sales:

“When I think about the toy industry ten years ago, we were a little defensive: Yes, kids are getting older younger, but they’re still going to play with toys.

“Now it’s ten years later in the toy industry and we don’t talk about that anymore. The toy industry is ... where brands are developed; people are taking toy brands and making entertainment properties out of them.... We’re not going to go away.”

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