Key brands team up to tackle truancy levels

Top Trumps, Crayola and Legoland Discovery Centres supporting national drive by Motiv.
Author:
Publish date:
Social count:
0
11_Top Trumps.jpg

A number of key children's properties have joined forces to support a national drive to combat poor attendance attitudes in primary schools.

Top Trumps, Crayola and Legoland Discovery Centres are all involved with MOTIV, which over the last four years has made significant improvements in school attendance levels, working with local authorities. MOTIV will now be rolling out the scheme directly to primary schools nationwide.

The MOTIV 100 per cent Challenge is based on effort and excellent. Pupils earn exclusively designed badges at each half term, and if they complete a full term every pupil earns a reward tailored to their year group.

Rewards include Top Trumps, Crayola packs and Lego collectable keyrings, depending on which scheme is operating in the school.

"We have supported MOTIV with subsidised access to our packs for several years and the results MOTIV produce in schools are quite amazing," said Fiona Hortopp, director at Winning Moves. "Top Trumps is seen by children as a cool brand that features the world's hottest licences - by giving Top Trumps as a reward for excellent attendance this helps MOTIV encourage this attitude as desirable."

The MOTIV 100 per cent Challenge is currently operating in 50 schools across the UK, but is being made available nationally.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.