Key brands team up to tackle truancy levels - ToyNews

Key brands team up to tackle truancy levels

Top Trumps, Crayola and Legoland Discovery Centres supporting national drive by Motiv.
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A number of key children's properties have joined forces to support a national drive to combat poor attendance attitudes in primary schools.

Top Trumps, Crayola and Legoland Discovery Centres are all involved with MOTIV, which over the last four years has made significant improvements in school attendance levels, working with local authorities. MOTIV will now be rolling out the scheme directly to primary schools nationwide.

The MOTIV 100 per cent Challenge is based on effort and excellent. Pupils earn exclusively designed badges at each half term, and if they complete a full term every pupil earns a reward tailored to their year group.

Rewards include Top Trumps, Crayola packs and Lego collectable keyrings, depending on which scheme is operating in the school.

"We have supported MOTIV with subsidised access to our packs for several years and the results MOTIV produce in schools are quite amazing," said Fiona Hortopp, director at Winning Moves. "Top Trumps is seen by children as a cool brand that features the world's hottest licences - by giving Top Trumps as a reward for excellent attendance this helps MOTIV encourage this attitude as desirable."

The MOTIV 100 per cent Challenge is currently operating in 50 schools across the UK, but is being made available nationally.

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