Key brands drive Hasbro growth

We speak to the firm's Country Manager about the year so far.
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Hasbro's key boys licences Transformers, Thor and Captain America, as well as own-brands like Play-Doh and Nerf have helped the company grow 14 per cent this year (UK NPD EPOS YTD June 2011).

In an interview with ToyNews, Foye Pascoe, Hasbro's country manager, UK & Ireland said: "This is due to the strong performance of the recent Transformers movie, and a number of our key brands including Play-Doh, Furreal Friends and Nerf and our key licensed properties within the boy’s category."

Click here to read our interview in full, where the Hasbro UK chief talks about online retail, packaging and the new Playskool licence Sesame Street.


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