Key brands drive Hasbro growth

We speak to the firm's Country Manager about the year so far.
Author:
Publish date:
Social count:
0
41_Hasbro Logo.jpg

Hasbro's key boys licences Transformers, Thor and Captain America, as well as own-brands like Play-Doh and Nerf have helped the company grow 14 per cent this year (UK NPD EPOS YTD June 2011).

In an interview with ToyNews, Foye Pascoe, Hasbro's country manager, UK & Ireland said: "This is due to the strong performance of the recent Transformers movie, and a number of our key brands including Play-Doh, Furreal Friends and Nerf and our key licensed properties within the boy’s category."

Click here to read our interview in full, where the Hasbro UK chief talks about online retail, packaging and the new Playskool licence Sesame Street.

Related

35_Hasbro Logo.jpg

Hasbro: Primed for Success

It?s been a good summer for Hasbro, with the success of first Thor, then Transformers and Captain America at the box office helping to boost toy sales. Samantha Loveday speaks to Foye Pascoe, Country Manager, UK & Ireland, to get the lowdown on 2011 so far...

5_Foye Pascoe.jpg

INTERVIEW: Foye Pascoe, Hasbro

Its broad portfolio ? with pre-school classics such as Play-Doh and Playskool, through to big names like Nerf and Transformers ? has helped Hasbro to some solid growth in 2012. And there?s more to come with the return of Furby. We speak to Foye Pascoe, Country Manager, UK and Ireland...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.