Katherine Pierce joins Golden Bear as senior licensing and marketing manager

Pierce will lead the expanding marketing team as well as being responsible for sourcing new licence acquisitions for the firm.
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Golden Bear has appointed Katherine Pierce as senior licensing and marketing manager.

Formerly head of marketing and licensing at Jumbo Games, Pierce will lead the expanding marketing team as well as being responsible for sourcing new licence acquisitions for the company and managing existing licensing relationships. 

She will also be actively supporting the sales team in line with new license and marketing initiatives.

“We welcome Katherine to our expanding team” said Barry Hughes, commercial director at Golden Bear.

“She brings with her a wealth of creative talent and industry experience having worked for a number of high profile companies prior to joining Golden Bear in this newly created role.

"Her expertise will be instrumental in driving the business forward and implementing new marketing initiatives as well as researching and signing new licences going forward.”

Pierce has also previously worked for Activision, Acclaim Entertainment and BBC Worldwide.

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