Jurassic World, Marvel and Star Wars helps Hasbro to Q2 profit

The toymaker has posted a better than expected net profit of $41.8 million, driven by film ties and Play Doh.
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Hasbro has reported better than expected results for Q2 2015, thanks to strong movies licences including Jurassic World, Marvel and Star Wars.

The company has also championed classic brands and strong Play-Doh sales for the 25 per cent jump in net profit.

The global toy maker now finishes the second quarter of the year with a total net profit of $41.8 million, compared to $33.5 million in 2014.

Hasbro states that its second quarter results continue a strong start to the year for the firm, “with good underlying momentum in Franchise and Partner brands across geographies.”

Brian Goldner, Hasbro’s chairman, president and chief executive officer, said: “We are well positioned for the remainder of 2015, but importantly we continue to develop our capabilities for the long-term execution of our strategy toward unlocking the full potential value of our brands.”

Net revenues in the Boys category increased one per cent to $340.4 million, driven by the success of Jurassic World, Marvel and Star Wars products.

The Games category saw a dip of six per cent to $211.6 million, but the Pre-school category grw by 14 per cent to $118.1 million, fuelled by growth in its franchise brand Play-Doh and shipments of Jurassic World.


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