Jurassic World, Marvel and Star Wars helps Hasbro to Q2 profit

The toymaker has posted a better than expected net profit of $41.8 million, driven by film ties and Play Doh.
Author:
Publish date:
Social count:
0
00hasbres.png

Hasbro has reported better than expected results for Q2 2015, thanks to strong movies licences including Jurassic World, Marvel and Star Wars.

The company has also championed classic brands and strong Play-Doh sales for the 25 per cent jump in net profit.

The global toy maker now finishes the second quarter of the year with a total net profit of $41.8 million, compared to $33.5 million in 2014.

Hasbro states that its second quarter results continue a strong start to the year for the firm, “with good underlying momentum in Franchise and Partner brands across geographies.”

Brian Goldner, Hasbro’s chairman, president and chief executive officer, said: “We are well positioned for the remainder of 2015, but importantly we continue to develop our capabilities for the long-term execution of our strategy toward unlocking the full potential value of our brands.”

Net revenues in the Boys category increased one per cent to $340.4 million, driven by the success of Jurassic World, Marvel and Star Wars products.

The Games category saw a dip of six per cent to $211.6 million, but the Pre-school category grw by 14 per cent to $118.1 million, fuelled by growth in its franchise brand Play-Doh and shipments of Jurassic World.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.