A special 'Twitter Party' organised by Evolution PR and UK Mums TV helped Flair's Jungle Junction become one of the top ten trending topics on Twitter earlier this week.
The project saw nearly three million tweets delivered to over 300,000 Twitter followers on Tuesday September 18th.
Parents uploaded images of pre-schoolers taking part in pre-prepared activities, while they also commented on Jungle Junction products.
Pre-prepared activities included Race Launcer races, character colouring sheets, Plasticine modelling and playing with the key toy lines.
"The Twitter party was a resounding success and our 15 party hosts did an amazing job," said Kirsty MacKenzie, Flair's Jungle Junction product manager. "Each really entered the spirit of the event by making themed party food and inviting all their children's friends to take part.
"In addition to the two-hour party project, each host also has a full blog of the event and reviews of all the toys, ensuring the brand awareness for our products and the property overall was complete."
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