Jumbo's Emotify Game has enjoyed a great start at retail, selling over 14,000 units in just one week.
Played in two teams of up to two or ten players, a player from each team is invited to spin the wheel to determine the category from entertainment, people, places, actions, brands and free-to-choose. The chosen player then has to make a sequence out of the emoticons, while their team tries to guess the correct answer.
“We are delighted with the initial success we have seen since launching the Emotify game," said Stewart Middleton, managing director at Jumbo.
“Whilst we thought the product would be popular, especially with the theme being so relevant to audiences at the moment, we couldn’t have predicted such fantastic success. To have seen the item sell out in one week is something we are truly ecstatic about."
Jumbo has fast tracked the next production run of the Emotify Game and it will be back in stock within a fortnight.