Jumbo teams up with The Mirror

Wasgij range will be promoted with taster puzzle giveaways in conjunction with Toys R Us.
Author:
Publish date:
Social count:
0
1050_mypictr_300x300(1).jpg

The promotion, which runs today, has been set up to showcase the puzzle range, Wasgij. Destiny and Mystery taster-size puzzles will be offered to consumers at 78 Toys R Us stores across the UK when presenting the coupon from the newspaper.

The Wasgij range is characterised by a comical style of caricatured illustrations across the Original, Mystery and Destiny collections and is available in a variety of designs and piece counts.

Jumbo has introduced a number of marketing strategies for the Wasgij range. Initiatives have included sampling in 15 Argos stores across the UK in late 2010.

The firm is also targeting consumers directly using shelf edge strips, Wasgij displays and wobblers to explain the puzzle concept. To support the retail activity, the Wasgij website (www.wasgij.com) includes information, news and clues about each puzzle.

Kirstie Oliver, marketing manager, Jumbo Games, commented: "The Wasgij puzzle range is a key priority for the company and we are dedicated to introducing strong marketing initiatives to encourage new converts to this fun and addictive puzzling craze.

"We look forward to working with the Daily Mirror and Toys R Us and hope that consumers will be hooked after trialing the entertaining mini-puzzles."

Related

810_mypictr_300x300(3).jpg

Jumbo's Wasgij plans

The Wasgij range is still a priority brand in the UK and will be backed with a sampling programme and marketing campaign.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.