The promotion, which runs today, has been set up to showcase the puzzle range, Wasgij. Destiny and Mystery taster-size puzzles will be offered to consumers at 78 Toys R Us stores across the UK when presenting the coupon from the newspaper.
The Wasgij range is characterised by a comical style of caricatured illustrations across the Original, Mystery and Destiny collections and is available in a variety of designs and piece counts.
Jumbo has introduced a number of marketing strategies for the Wasgij range. Initiatives have included sampling in 15 Argos stores across the UK in late 2010.
The firm is also targeting consumers directly using shelf edge strips, Wasgij displays and wobblers to explain the puzzle concept. To support the retail activity, the Wasgij website (www.wasgij.com) includes information, news and clues about each puzzle.
Kirstie Oliver, marketing manager, Jumbo Games, commented: "The Wasgij puzzle range is a key priority for the company and we are dedicated to introducing strong marketing initiatives to encourage new converts to this fun and addictive puzzling craze.
"We look forward to working with the Daily Mirror and Toys R Us and hope that consumers will be hooked after trialing the entertaining mini-puzzles."