JUMBO: Puzzle Extra TV blitz planned

Jumbo is launching its new 3D puzzle concept this week with a TV campaign.
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A heavyweight TV drive has been planned to deliver over 270 TVRs and will run until September 7th to support the launch of the new product.

Puzzle Extra is a new 3D puzzle concept that was released into retail this month. The range currently comprises of six items and covers preschool, tweens, teens and adults.

Puzzle Extra also features some of the latest licences including Hannah Montana, Cars and Disney Princess. To make the 3D puzzle, the giant 2D puzzles have to be completed first and this reveals the order in which to stack the pieces into the 3D frame.

Once all the pieces are placed in it reveals a 3D image, which can then be painted.


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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.