Jumbo launches online push

Jumbo has launched two new microsites to back up its Wasgij and electronic ranges.
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The firm has created two specially designed sites for consumers, www.wasgij.co.uk and www.hellojojo.com.

The new Wasgij site, www.wasgij.co.uk launched today and has three sections focusing on the Original, Mystery and Destiny Wasgij puzzles. The site will aim to interact with its fans, as well as using the dedicated Wasgij Facebook page.

Each section will include information, news and clues about each puzzle, as well as information about the Wasgij artist and his famous caricatured style of drawing.

There is also a Collect area for puzzlers to see which jigsaws they are missing from their Wasgij collection, as well as a section with free interactive puzzles to play.

The activity will be supported by a PR campaign focusing on product placement and competitions driving traffic to the Wasgij website.

The firm has also launched the Jojo site to promote the new infant electronic toy range and the site will feature information, images, news and competitions on the innovative new toys featuring the rabbit, Jojo.

Hellojojo.com includes all product details covering the hero product Jojo Hide and Seek, as well as Jojo Follow Me, Phone, Lamp, Submarine and Car, with images, zoom function, video clips and links to buy.

There is also a Game page where children can enjoy a game of Hide and Seek. Children must navigate their way around three rooms as Jojo until they have found the hidden carrot.

The game will also be used as a viral on various parenting websites to coincide with the microsite going live.

A comprehensive PR campaign will also support the launch of Jojo with coverage already secured in key parenting press.

Gray Richmond, managing director at Jumbo said: "We are thrilled to be launching these two new consumer sites to coincide with our first toy range and the release of new Wasgij Puzzles. We are really giving consumers the chance to become involved in the world of Jojo and Wasgij and the sites will make it much easier to view and buy our products with links to retailers."

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