Jumbo launches new generation of board games

iPawn is played on the iPad and combines traditional games with new technology.
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The new game will be launched at the Picnic Innovation festival in Amsterdam today and the concept will initially be offered with four family favourite games, including Snakes & Ladders, Air Hockey, Game of Geese and Fishing.

iPawn is aimed at children aged four plus and is suitable for two to four players. Each game will retail at £9.99 for the game set, which includes a free game app downloadable application. The iPawns will interact with the game bringing it to life in a way never seen before.

Jumbo has secured a strong retail distribution for iPawn and the November 2011 in-store launch will be accompanied by a comprehensive marketing and PR campaign.

Gray Richmond, managing director of Jumbo Games, commented: "As specialists in much-loved traditional games and puzzles, we can’t wait to introduce the next chapter of family gaming to the UK market with the launch of iPawn.

"We are confident that we have created a fun, unique and engaging playing experience that families will enjoy sharing together."

The iPawn game pieces are suitable for iPad 1 and 2 and can be used with Apple software. In 2012, the games will be available for tablet PCs with the Adroid operating system.

The software for the iPawn concept has been co-developed with Fonk Mobile, an Amsterdam-based company for mobile applications. Patent for the iPawn concept is pending.

For more information about the iPawn range, please visit the Jumbo Games stand at the PICNIC festival, Amsterdam 15 – 16th September 2011.


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