Cabbage Patch dolls are the latest toys to appear on ITV's The Jonathan Ross Show.
Wossy – complete with his bearded new look - started the TV programme by showing guests a series of snaps of Cabbage Patch collector Dan Knowlton, before producing his Cabbage Patch doll doppleganger.
You can watch the show on ITV Player – skip to the six minute mark:
The Jonathan Ross doll is part of a wider PR programme for Cabbage Patch Kids, which has also includes Cabbage Patch versions of Lorraine Kelly, Chris Evans and Alan Carr.
The celebrities will reveal the dolls on their own respective programmes later this month.
Ken Goodisson, marketing manager at Cabbage Patch maker JAKKS UK, said: “Teaming well-loved British celebrities with this iconic, retro brand is a perfect PR partnership.
“The media have been extremely receptive to the resurgence of Cabbage Patch Kids with consumer buzz growing through celebrity endorsement and features built around avid UK collectors. The power of TV product placement for an instantly recognisable brand such as Cabbage Patch Kids is invaluable.”
Cabbage Patch telly presenters (Click to expand):
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.