Wow Stuff scored a double whammy of coverage on ITV1's The Jonathan Ross show last Saturday night (October 15th).
The firm's dancing, yellow robot sat in centre stage in the show's green room, featuring in nearly every shot of Wossy's guests throughout the show.
If that wasn't enough, though, Jonathan Ross also demonstrated the shark version of the Air Swimmers toy. He explained that the producers are sent many toys in the run-up to Christmas, but they had decide to show the ones they like.
Ross enthused: "I think this one could be a big seller this Christmas."
The presenter then sent the inflatable shark into the green room, where David Walliams stabbed it and sent it plummeting to the ground.
To watch the clip, simply click here and the coverage begins at 32.50 minutes