JON SALISBURY: 'A man to Marvel'

One individual's personal contribution to the toy business grabs our columnist?s attention this month.
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"One of the toy industry’s most endearing qualities is its many stories of enterprising individuals from humble origins who achieve spectacular success.

We all know of people. From manufacturers and distributors to retailers and wholesalers, IP creators, licensors and licensees, the list goes on. How many times have you told tales of daring do from your time in this business? I know that I, for one, am guilty of endless storytelling.

One such individual’s dramatic personal contribution has been as curator of a pantheon of comic book characters that now pepper movie theatres worldwide and are responsible for shedloads of spin-off toys desired by children everywhere. As its chief executive, Ike (Isaac) Perlmutter sold Marvel Entertainment to Walt Disney Co in 2009, making him one of the largest individual shareholders in that entertainment conglomerate."

Read Jon Salisbury's column in full.

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