John Crane is reintroducing its Ambassador programme after its success last year.
Laura from The Life and Times of the Working Mum (pictured) has been chosen as the summer ambassador. She will work closely with the firm from May to August featuring product reviews each month, as well as using her Twitter and Facebook fanbase to rally up support.
Amy Russo, John Crane's PR and marketing assistant, commented: "I am looking forward to seeing the results of running the Ambassador Programme again this year. Bloggers have a great fan base on their social media platforms that companies often can’t reach through being too corporal. By using Laura, I hope that this will help boost sales as consumers will be able to read honest product reviews."
Laura from The Life and Times of the Working Mum, added: "I have always loved John Crane toys and their traditional values, so I am very excited to be taking on this new role and sharing our experience with their new products."
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