The High Tea Competition invites visitors to the John Crane Blog to decipher the 20 brands making up the name of the product – the High Tea Shape Matching.
To see the brands and for details of how to enter the competition, simply click here. Each brand is connected to food or drink in some way.
Consumers and retailers are tweeting about the answers. Their attempts can be followed by using the hashtag #hightea on Twitter.
The firm hopes that the social media-based competition, which focuses on the Tidlo High Tea Shape Matching set, will help spread the Tidlo brand name to a wider audience.
Retailers can also request A4 competition entry forms with their own details printed on them to hand out in store.
Prizes for the competition winners include tea for two at the Ritz, London as first prize. Second prize is a box of nine cupcakes from The Little Cupcake company.
The third prize winner will receive a Tea Time Cake Stand from Tidlo. The fourth prize is a Tea Time themed kitchen storage pack. And each winner and runner up will receive a High Tea Matching Set.