A host of parental bloggers were researched across the UK and five were chosen that John Crane decided could represent the company and its products.
Each ambassador will be tasked with testing and reviewing John Crane toys from Tidlo, Pintoy, SES Creative, Lilliputiens and more.
The reviews will then be posted on their blogs, while links to Facebook, Twitter and the John Crane Blog will further maximise the online presence.
The latest development is part of a wider PR and social media strategy being implemented by the company’s marketing department to help raise awareness of its portfolio.
To find out more about John Crane’s social media presence visit the John Crane Blog at www.thejohncraneblog.co.uk