In order to take advantage of the ten per cent off offer, orders must be placed by May 31st, with deliveries before September 30th 2010.
The show deal is available to all internet accounts as well as High Street retailers.
Retailers can also take advantage of a number of product-specific offers at the show. Those who buy 294 Fairy Letters and 294 Jungle Letters will get a stand plus 24 gift bags free, worth £144 at retail.
Retailers who but ten of the Branding Out Balance Bikes will get another two bikes, worth £120 at retail, free.
Finally, customers ordering 12 x 50-piece Wooden Train sets, will receive £50 worth of train set accessories, worth £100 at retail, free of charge.