The SES Creative range encompasses lines such as pens, pencils and crayons alongside hobby kits, with a range of items from perfume to bracelets and balloon animals for girls and kite kits, plaster casting and the Brix Construction sets for boys. There’s a Hello Kitty licence in the line too.
In the Explore range, there are Insect Viewers, Survival Glow Rods, a Star gazer and Binoculaars. Also included in the range are dress-up items, with pirates, knights, firemen and doctors.
Managing director, Jonathan Thorpe commented: “It’s a new direction for John Crane, but we feel that with our distribution partners, team of agents and internal sales force we can help SES Creative become a major player in the craft arena.”
Meanwhile, as part of an internal restructure and expansion at John Crane, a number of new appointments have been made.
Dave Brown joins as commercial manager, overseeing the day-to-day business. His background in the automotive industry gives him a wide skill base to bring to this newly formed role.
Brown said: “Although it’s my first steps in the toy industry, I’ve been made very welcome at John Crane, it’s an interesting time to be joining the toy industry and I look forward to the challenges ahead.”
Nicola Woodward joins as sales executive. Her former roles have included working closely with independent stores.
Former PA, Hayley Hanwell-Holland, joins as administrative coordinator, where she will be responsible for HR, as well as being an integral part of the company’s certification procedure.
Finally, Sheena Beale has been appointed as new office receptionist. Beale has an extensive background working in the public sector.