John Adams welcomes Sands Alive to creative portfolio

The range of sand modelling kits will launch this July.
Author:
Publish date:
Social count:
0

John Adams Leisure is to launch a new range of Sands Alive kits under the PlayStuff heritage brand.

Sands Alive is a collection of sand modelling kits, all of which feature specially formulated super soft modelling sand. 

The range will roll out from July this year. 

“Sands Alive is a wonderful addition to our creative portfolio”, said Simon Pilkington, managing director at John Adams Leisure.

“Arts and crafts remain some of the most popular purchases among parents and are on a par with electronic and physical video game requests from children. Creative play activities will always remain relevant and offering new and innovative ways for children to use their imaginations is at the core of our brand ethos.

“Sands Alive offers children a stimulating environment in which to enjoy a sensory and inspired play experience. Youngsters love playing with sand. Sands Alive takes that simplicity and combines it with the added dimension of creative and building concepts.”

The Sands Alive Starter Set and Classic Set are ideal entry level skus, while the Animal Set and Castle Set offer a more challenging experience with the inclusion of highly detailed tools and moulds. With the exclusion of the Starter Set, all products come complete with a play tray for no mess moulding fun.

The range will be TV advertised and backed up with comprehensive PR and digital campaigns.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.