John Adams & Toy Brokers changes name

Firm is consolidating its operating divisions and changing its trading name to John Adams.
Author:
Publish date:
1812_mypictr_300x300(2).jpg

Managing director, Simon Pilkington, explained: "Following a strong period of growth since the acquisition of the companies in 2009, consolidating our operating divisions under one trading name is a practical development in consumer marketing.

"Consumers know and respect the John Adams name and have bought it’s products since 1967."

In 2011 John Adams will be launching over 40 new products. Toy Fair will see the ‘new look’ John Adams featuring a strong portfolio of proven brands including Ideal Games, Rubik’s Cube, Tiny Tears, Fuzzy Felt, Intex, Bema and John Adams Crafts & Science.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.