John Adams & Toy Brokers changes name

Firm is consolidating its operating divisions and changing its trading name to John Adams.
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Managing director, Simon Pilkington, explained: "Following a strong period of growth since the acquisition of the companies in 2009, consolidating our operating divisions under one trading name is a practical development in consumer marketing.

"Consumers know and respect the John Adams name and have bought it’s products since 1967."

In 2011 John Adams will be launching over 40 new products. Toy Fair will see the ‘new look’ John Adams featuring a strong portfolio of proven brands including Ideal Games, Rubik’s Cube, Tiny Tears, Fuzzy Felt, Intex, Bema and John Adams Crafts & Science.

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