John Adams’ hit reaction game Silly Sausage made its debut on The Jonathan Ross Show this weekend.
Celebrity guests including Miranda Hart, David Walliams and Kylie Minogue were all filmed getting up close with the game, which asks users to twist, stretch, poke, shake or dip it.
Sales of Silly Sausage have since doubled overnight as a result of the product making its debut on the ITV show.
Silly Sausage also previously opened the Late Late Toy Show and starred alongside Holly Willoughby and Phillp Schofield on ITV’s This Morning.
John Adams’ TV product placement campaign is set to continue in the run up to Christmas as part of the PR activity for the game.