John Adams picks up master toy licence for Pip Ahoy

The toy firm will invest in development of character led toys, scheduled to roll out in June 2015.
Author:
Publish date:
Social count:
0
00pip.jpg

John Adams has signed as the master toy partner for the new preschool children’s animated series, Pip Ahoy.

The toy firm will invest in the development of a range of toys based on characters and themes form the show, currently airing on Channel 5’s Milkshake.

The toys will be launched to the UK market in June 2015.

Since its launch this June, Pip Ahoy has achieved positive responses from its core audience.

Simon Pilkington, managing director of John Adams believes that with strong NPD skills and robust sales and marketing strategies, the firm now offer CHF Entertainment “the ideal solution for Pip Ahoy.”

“We are delighted to be working with CHF Entertainment as Master Toy Licensee on Pip Ahoy,” he said. “Our experience in the pre-school market has grown considerably over the last few years with the introduction of several new character led ranges.

“Following this successful period of growth and development, it’s now the right time for us to take the next step as a master toy partner, and Pip Ahoy is the perfect property.

“Pip Ahoy is already proving a big hit with the target audience and CHF offers us the perfect creative platform to introduce a host of new products based on this fantastic series.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.