John Adams launches New Scotland Yard product line - ToyNews

John Adams launches New Scotland Yard product line

Firm launches first product from licensor the Metropolitan Police, having become the first licensing partner for the brand.
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The product launch arising from the new collaboration will be the New Scotland Yard Forensics Kit – a detailed set for children of ages ten and up which offers a hands-on introduction into the world of a Crime Scene Examiner (CSE).

The Forensics Kit, which is being launched into the UK toy market in August, has been developed with New Scotland Yard CSEs. 

Just a few of facilities of the kit include finger printing, hair and fibre testing, impression reveals, plus four detailed ‘unsolved crimes’ to work on.

Simon Pilkington of John Adams said: “It is a real coup and an honour to be the first brand licensing partner with the Metropolitan Police on the New Scotland Yard brand and we’re looking forward to launching the Forensics Kit to the toy and gift market.

“Due to the success of crime scene investigation TV programmes, interest in this type of forensics kit for children has never been greater and to be able to partner with such a distinguished brand as New Scotland Yard gives additional depth to the kit’s quality and realism, as well as being a world-famous brand name which will undoubtedly add kudos and heightened interest.”

Anna Gardiner, head of the MPS Income Generation Unit, added: “We were aware that there was a keen interest amongst children in police and forensics procedure and were keen to find a licensing partner to develop a product with.

"John Adams, an innovative and growing company with an existing specialism in science and activity kits is an excellent partner, and gives us the opportunity to develop the brand with a young audience. We’re confident that the Forensics Kit will offer an intriguing insight into how real Crime Scene Examiners work as well as providing plenty of fun and excitement.”

The New Scotland Yard Forensics Kit by John Adams forms part of its ‘Action Science’ range.

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