John Adams is expanding its children’s games portfolio with the acquisition of new titles Pig Goes Pop and Doh Nutters.
The new games join the firm’s Action Games division and will both be TV advertised and supported by a heavyweight PR campaign.
Pig Goes Pop is a fast-paced game in which players are tasked with feeding pigs with burgers until they pop.
Meanwhile, Doh Nutters challenges players to wear an elephant mask and try to catch as many doughnuts on the end of their trunk as possible.
“Our in-depth knowledge of the UK games market has enabled us to successfully introduce key new lines in to our expanding children’s action games portfolio,” said Simon Pilkington, managing director of John Adams.
“Already huge successes in their own right, Pig Goes Pop and Doh Nutters fit perfectly into our established Action Games division and complement our range development programe for this year and beyond.”