New to the Girls World range from John Adams is Gabriella – a 42cm doll ‘for a new style generation’.
Gabriella comes with her very own beauty bag packed full of hair and design accessories for creating on-the-go looks.
The bag includes a styling brush, glittery clips, mix and match beads, colour extensions and magic hair colour pens.
The doll was designed to offer young girls the chance to express their creative flair, whether this is by themselves or with some of their friends.
Gabriella has silky smooth flowing hair for twisting, turning and tousling to create hundreds of different styles.
The doll is aimed at girls aged four years and over. Available now, Gabriella is retailing at around £19.99.
Other John Adams products include the Girls World Styling Head and Tiny Tears Classic doll.
John Adams: 01480 414361
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.