JOB OF THE WEEK: Nickelodeon

Nickelodeon is looking to recruit a retail and marketing manager
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Nickelodeon Consumer Products facilitates the development of merchandise for Nickelodeon brands through UK retail outlets. The firm licences all types of products with the key areas being toys, books, video/DVD and video games.

The firm does not manufacture and retail the product internally but works with licensees who sell the product at retail and pay a defined royalty on each item sold.

Another key aspect of the business is liaising with all UK retailers from Tesco and Toys R Us to New Look to ensure they support Nickelodeon brands by stocking the licensees’ product.

Reporting into the UK vice president, but also collaborating with the European Brand Management team at Nickelodeon & Viacom Consumer Products, this role’s main responsibilities include presenting at buyer level to all retailers to ensure properties are getting selected over our competitors and working closely with the UK VP who will be presenting at director level to encourage support across all categories.

The new recruit will also be required to work with licensees to support retailer pitches by way of joint presentations and implement tentpole marketing activities. This will involve liaising with licensees, retailers and internal teams in implementing in-store activities/promotions, creation of point-of-sales material, print ads and on-air and online support.

As part of the new role, the successful candidate will initiate cross sell product leaflets/booklets to promote merchandise into new channels or inserts into existing products.

The new retailing and marketing manager will oversee all UK marketing administration duties in collaboration with UK vice president along with the managing of the marketing/retail budget, the planning and running of ads, liaising with designers and the creative team at NVCP and working closely with Nickelodeon UK’s consumer and commercial marketing teams to maximise budgets and ensure consumer products get maximum exposure in all activities run by the channel.

The successful applicant will be required to work closely with the marketing assistant on activities such as compiling quarterly newsletters to be sent to licensees; compiling and submitting weekly eNews to all licensees; sourcing market/retail information; sourcing premiums for retail promotions and goody bags; coordinating regular workshops to enhance communication and product sales; coordinating events and collating all marketing materials and updating all presentations/marketing materials/scheduling and rating docs/licensee retailer listings

The ideal candidate for this role will have strong presentation skills, be proactive and be able to demonstrate initiative. They will have had prior consumer product experience to manager level, and have a strong understanding of retail, maybe from previous experience dealing with retailers. Ideally they will have a good understanding of marketing and implementing strategic plans.

They will have excellent communication skills, and be able to hit the ground running in this role. They will be able to demonstrate excellent teamwork, whilst being about to work under their own initiative and produce excellent results to tight deadlines.

Overall they will have a passion for kids’ brands, and show that they have great enthusiasm for Nickelodeon which is essential for this position.

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