J.J. Abrams condemns lack of Rey toys as "preposterous and wrong" - ToyNews

J.J. Abrams condemns lack of Rey toys as "preposterous and wrong"

"It doesn’t quite make sense why she wouldn’t be there," said The Force Awakens director. "She’s somewhat important in the story.”
Publish date:
Social count:

Following the #WheresRey campaign by Star Wars fans frustrated at the lack of merchandise around the main character in The Force Awakens, the film's director J.J. Abrams has now voiced his concerns on the issue.

Talking at the Television Critics Association’s press tour for his new show, 11.22.63, EW reported that Abrams said "it doesn’t quite make sense" why Rey would be missing from something like Hasbro's latest Star Wars Monopoly set.

“I wish I had more details about merchandising and the schedule,” said Abrams.

“I’m learning things as you are. I will say that it seems preposterous and wrong that the main character of the movie is not well represented in what is clearly a huge piece of the Star Wars world in terms of merchandising.

"I read that she wasn’t in the Monopoly game and was quickly making phone calls about this because if it were true — and it is true, and now Hasbro, of course, has said they’re going to put Rey in — it doesn’t quite make sense why she wouldn’t be there. She’s somewhat important in the story.”

As Abrams says, Hasbro has responded to calls from Star Wars fans across the globe, confirming that Rey will appear in a new edition of Star Wars Monopoly.


Image placeholder title

Star struck

Not just one of the mightiest franchises to ever flow through a projector, Star Wars is also a toy titan. With The Force Awakens nearing, ToyNews' own Billy Langsworthy looks at why the brand has endured in the toy space for so long.

Disney's Mike Stagg on the success of Force Friday

Billy Langsworthy talks to Mike Stagg, vice president and general manager, retail UK and Ireland at The Walt Disney Company about the success of the Force Friday initiative, the future of Star Wars at retail and why the new wave of products can become as iconic as the original run of Kenner figures.

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.