JazWings, the brand development arm of Jazwares, has announced the acquisition of girls athletic brand Go! Go! Sports Girls.
Go! Go! Sports Girls is an educational brand that helps to encourage healthy life skills, while the brand’s dolls, books and apps support creative play.
“We are very excited to have Go! Go! Sports Girls as one of our brands,” said Karen Kilpatrick, VP of marketing for JazWings.
“We love and believe in the mission of the product. Part of the JazWings purpose is to help nurture and develop brands to their full potential. We feel that Go! Go! Sports Girls is a brand that has limitless opportunities and is a great addition to the JazWings and Jazwares family.”
Jodi Norgaard, creator of Go! Go! Sports Girls, added: “Jazwares, through JazWings, is the perfect home for Go! Go! Sports Girls.
“The entire Jazwares/JazWings team is creative, innovative, and think outside the box. They believe in the importance of encouraging girls to be strong, smart, and adventurous and I am excited to see them take the brand to the next level and empower girls worldwide.”