Jazwares named master toy partner for Jim Henson Co.'s Dinosaur Train

Under the new deal, Jazwares will develop figures, playsets, plush and role play lines to launch globally in 2016.
Author:
Publish date:
Social count:
0

The Jim Henson Company has appointed Jazwares as its new master toy partner for its award winning pre-school brand, Dinosaur Train.

The new toy line will feature a collection of figures and play-sets, encouraging kids to both engage in their own Dinosaur Train adventures as well as collect their favourite characters.

The collection will round out with plush and role play items and will debut at retail in autumn 2016 across the US and in selected international markets, shortly followed by a full global roll out after.

The new partnership was revealed by Federico San Martin, vice president of global consumer products at The Jim Henson Company and Laura Zebersky, executive vice president and chief commercial officer for Jazwares.

“Children around the world are relating to the characters and storylines featured in Dinosaur Train, and they are experiencing the brand on television, online and through an array of innovative products true to the brand’s essence, which have also earned the trust and support of parents,” said San Martin.

“Focusing on fresh, creative, innovative concepts for both toys and role play, Jazwares will translate the fun, whimsical and the educational aspects of the Dinosaur Train brand into products kids desire.”

Zebersky, added: “Our new partnership with The Jim Henson Compnay to develop a creative, fun and engaging Dinosaur Train toy line is a tremendous opportunity for us to play an integral role in further building the brand into an evergreen.

“The new line we create will connect us with fans of the series and bring them a wonderfully unique play experience where they can create their own Dinosaur Train adventures.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.