Jazwares has been named the master toy partner for the hit free-to-play kids’ game, Animal Jam.
In a partnership with online world and game developer WildWorks , the new line will include a collection of playsets filled with accessories and hidden elements that can be used n the game, as well as plush toys.
Inspired by the game that launched in 2010 and now enjoys a fan base of more than 35 million registered users across more than 200 countries, the line is scheduled to roll out to the global market in 2016.
The Animal Jam platform allows players the opportunity to chat with friends, play games and learn about animals and the natural world around them.
“Jazwares is known for delivering truly creative toys and for interfacing with fans in meaningful, authentic and innovative ways,” said Clark Stacey, CEO of WildWorks.
“That was extremely important to us. They really understand Animal Jam and they cane to us with some fantastic ideas. We are excited to help them develop a line that we believe will bring the world of Animal Jam to life, opening up a whole new way to play and experience the game.”
Laura Zebersky, Jazwares’ EVP and chief commercial officer, added: “Our partnership with Animal Jam is a tremendously fun opportunity; we are excited to develop a line of toys inspired by such a wonderful and safe online world that millions of children enjoy every day.
“The new line will connect us with fans of the game and bring them an entirely unique lay experience where they can create the fun of Animal Jam offline.”