Jazwares inks Lalaloopsy deal

Products based on MGA's doll property due to hit shelves in the autumn.
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Products based on MGA's doll property due to hit shelves in the autumn.
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Jazwares is to develop the first line of electronics inspired by MGA Entertainment's doll property, Lalaloopsy.

The deal marks the first foray into the electronics category for the brand, with products set to include headphones, speakers and an alarm clock, plus earbuds, a digital camera and walkie talkies.

Products will launch later on this year. All will feature familiar elements of the brand including stylised patterns and buttons.

To read the full story on our sister site, Licensing.biz, simply click here.

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