Jazwares has announced today the appointment of Bill Graham as vice president of marketing and product innovation.
In his new role Graham will oversee all marketing activities for the company and ‘lead the charge on product innovation.’
Graham previously worked at Cartoon Network where he spent seven years overseeing hard lines licensing. During his tenure with Cartoon Network, Graham worked on popular entertainment properties such as Adventure Time, Ben 10, Regular Show and Adult Swim. Prior to his hard lines role, Graham managed soft lines licensing at Cartoon Network.
“We couldn’t be more excited to welcome Bill to the team,” said Laura Zebersky, executive vice president global sales, Jazwares.
“His experience with product licensing and knowledge of the entertainment and toy industries makes him ideal for the position. Bill is incredibly talented and passionate, and we look forward to the marketing, licensing and industry expertise that he will bring to all of our brands.”
“I am excited to lead the Jazwares marketing team,” said Graham.
“With top-quality brands and rapidly expanding shelf-space, there is a real opportunity for Jazwares’ growth both on a national and international level.”