JAPAN: First JTA gongs awarded

Bandai, Tomy and Sega scoop the pool at first annual awards ceremony.
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Five products have been awarded from some 365 entries at the Japan Toy Association's first awards ceremony, recognising quality and attractiveness, in the lead up to the International Tokyo Toy Show.

The awards were divided into the categories of Innovative, Basic, High Target, Trendy and Universal.

Bandai scored the Trendy Toy Award for its bubble wrap product, Mugen ni Dekiru (pictured), while its Eye Clps microscope won the Innovative Award.

Tomy grabbed the Basic Award for its Byun Byun Circuit and the High Target Award for its Micro Slot Car Owner’s Basic Set.

The Universal Award, which recognises products that can be played with by children with disabilities, went to Sega Toys’ Omisede Okaimono Oshaberi-ippai Anpanman Register, a cash register featuring the "anime" character Anpanman, which speaks.

The JTA said it created the awards to give manufacturers more incentive to produce better and more attractive products in the lead up to the International Tokyo Toy Show.

Teruhisa Kitahara, head of the awards committee, said: "It was really difficult for us to choose the winners, because these toys were very well-made and presented."

To be eligible for an award, products had to be produced by firms participating in the exhibition and available on the market between October 2007 and September 2008.

The International Tokyo Show runs from Thursday, June 19th to Sunday, June 22nd.

(Source: Tradingmarkets.com)

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