Jakks to make Marvel plush and games - ToyNews

Jakks to make Marvel plush and games

The soft toys will include codes to unlock virtual items in the kids? virtual world Hero Up.
Author:
Publish date:
5_Hulk .jpg

Jakks Pacific has signed up to make plush toys based on Marvel Super Hero Squad – a new cartoon stylised brand extension which ties into the virtual world HeroUp.com.

The initial line up of soft toys will include collectables, clip-ons and large plush with ineractive online elements.

Similar to Jakks’ Club Penguin Puffles, which include codes to unlock virtual goods on clubpenguin.com, the Super Hero Squad plush will offer kids virtual items at heroup.com.

The licence also includes the rights to make games based on classic Marvel characters.

To read the full story, with quotes from Jakks’ president Stephen Berman, head to Licensing.biz.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.