Jakks Pacific to develop LEGO Halloween costumes for 2016

The firm's Halloween costume division, Disguise Inc will distribute the new range across the US, EU and China next year.
Author:
Publish date:
Social count:
0

Jakks Pacific has struck a deal with the LEGO Group to develop a range of Halloween costumes based on popular LEGO Minifigures.

Jakks’ Halloween costume division, Disguise Inc will distribute the new line of dress-up, role-play and accessories across North America, Europe, Korea and China.

The first LEGO costumes from Disguise are scheduled to hit retailers in autumn next year.

“The LEGO brand is full of aspirational characters that kids love and want to be,” said Joe Anton, president of Disguise.

“We are very excited to be partnering with the LEGO Group to design and create innovative costumes and accessories based on their inspirational and iconic characters.”

Andrea Ryder, senior director, licensing, The LEGO Group, added: “We are thrilled to be working with Disguise to produce official LEGO costumes.

“This is a great opportunity for us to enable children to truly become their favourite LEGO character and engage in their favourite LEGO play experience in a new way.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.