Jakks Pacific Star Wars toys make debut across daytime shows

The toys featured on a series of daytime TV shows, including Good Morning Britain and This Morning.
Author:
Publish date:

This week marks an exciting one for Jakks Pacific’s Star Wars Big Figs toys, which have made their debut across a series of daytime TV shows, following the launch of the latest Star Wars film.

Featuring alongside TV hosts Phillip Schofield and Holly Willoughby on This Morning, and starring on Good Morning Britain, the 48-inch Darth Vadar Room Guard and 31-inch Storm Trooper and Kylo Ren made an appearance.

The appearance was part of a TV PR product placement campaign, aimed to drive awareness of the new toys.

In addition, the figures also appeared on CNBC, Hollywood News, in the Metro, and are also lined up to feature on MTV as part of a Star Wars unboxing video.

Working alongside the Kidzcoolit website, the 31-inch Stormtrooper also starred in the European Star Wars press conference, standing with some of the stars from the new film.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019