Jakks Pacific Star Wars toys make debut across daytime shows - ToyNews

Jakks Pacific Star Wars toys make debut across daytime shows

The toys featured on a series of daytime TV shows, including Good Morning Britain and This Morning.
Author:
Publish date:

This week marks an exciting one for Jakks Pacific’s Star Wars Big Figs toys, which have made their debut across a series of daytime TV shows, following the launch of the latest Star Wars film.

Featuring alongside TV hosts Phillip Schofield and Holly Willoughby on This Morning, and starring on Good Morning Britain, the 48-inch Darth Vadar Room Guard and 31-inch Storm Trooper and Kylo Ren made an appearance.

The appearance was part of a TV PR product placement campaign, aimed to drive awareness of the new toys.

In addition, the figures also appeared on CNBC, Hollywood News, in the Metro, and are also lined up to feature on MTV as part of a Star Wars unboxing video.

Working alongside the Kidzcoolit website, the 31-inch Stormtrooper also starred in the European Star Wars press conference, standing with some of the stars from the new film.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.