Jakks Pacific has been named the master toy licensee for DHX Brands’ hit tween musical comedy series, Make It Pop.
Under the new deal, Jakks will launch a range of dolls, plush, dress up, role play, girls’ electronic toys and Halloween costumes across all territories outside of Europe.
The collection is expected to launch at retail in 2016.
Make It Pop premiered on Nickelodeon US on April 6th of this year, where it flew to the top of the tables for kids aged six to 11. Nickelodeon US has recently commissioned a second season of the show.
John Blaney, executive vice president of marketing at Jakks Pacific, said: “Jakks is thrilled to be the master toy licensee for the Make It Pop franchise and we look forward to creating toys and products that fans of all ages will love.”
Peter Byrne, EVP of DHX Brands, added: “Make It Pop has a distinctive look and feel and the deal with Jakks will be the foundation of a strong consumer products strategy as we appoint further licensees in core categories for this tween demographic.”