Jakks Pacific feels the force with Star Wars deal - ToyNews

Jakks Pacific feels the force with Star Wars deal

Raft of products including 31-inch Darth Vader figure due to hit retail.
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Jakks Pacific has extended its relationship with Lucasfilm, inking a deal to manufacture and distribute a raft of new Star Wars products.

The agreement includes a 31-inch Darth Vader figure (pictured), as well as additional product categories such as flashlights, play tents and arcade games to name just a few.

"We are excited to build on our existing relationship with Lucasfilm and produce new products based on one of the most iconic libraries of characters that generations of fans love," said John Blaney, EVP, marketing at Jakks Pacific. "We will apply our extensive expertise in the development and marketing of large scale and collectable figures based on blockbuster action entertainment to create these larger than life figures that Star Wars fans of all ages will be excited about."

Anita Castellar, global licensing manager at Lucasfilm, added: "Jakks was the perfect licensing partner to enlist as we continue to build our consumer products portfolio for Star Wars."

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