The campaign is already underway (since May 23rd), it will run until September 2nd. Each week day a ten-second ad is aired the back of the most popular CITV’s program slots.
The campaign will feature nearly 1,000 ratings across the summer break, using five different creatives.
Ken Goodisson, marketing manager said: "We thank CITV for their professionalism in swiftly managing this project through and delivering sequences which deliver the core benefits of Real Construction.
"This daily coverage will bridge the gap between our Spring and A/W TV campaigns and set this brand up for a strong 2nd year in the market.
TV advertising for the Real Construction brand will continue throughout Q3 and Q4, with over 450 TVRS.